Barka UK owns much of its success to employing ex-service users. Barka Leaders, who have personal experience of homelessness and destitution, are able to build relationships based on trust and understanding with those in the streets through common experience. They invite homeless Central and Eastern European rough sleepers encountered in the streets of London to homeless day centres to provide a safe and supportive environment to talk to them about the benefits of reconnections, and provide an offer based on personalised assessment of the client’s needs.